DID YOU KNOW?

"We are all faced with a series of great opportunities brilliantly disguised as impossible situations."

At TWI we believe new opportunities present themselves every day.

While most foresee a freshwater crisis, we perceive a unique opportunity. Through a new approach-as outlined by the 'Base of the Pyramid' Protocol-The Water Initiative is building livelihoods of potable water by providing centralized water treatment and distribution systems seldom to reach the "Base of the economic Pyramid" (BoP)-the World's 4 billion poor earning less than $3 a day. Point-of-use technologies and small-scale systems offer hope, but are frequently imposed on BoP communities as "one-size-fits-all" solutions. To ensure that water solutions are culturally appropriate, the Water Initiative utilizes the Base of the Pyramid Protocol: a revolutionary business process designed to marry innovative technologies with local knowledge and capability. The result is a strategy that partners The Water Initiative with BoP communities, in order to co-imagine and create water businesses that generate mutual value for all parties. Please read on to see how you may be able to get involved.